Double Your Online Business With A Blog
July 27, 2010Web traffic is not guaranteed, but one thing is.
If you post good, quality content with the right keywords on your blog, Google will notice. Then depending on how long people stay on your site, Google will decide if you’re an ‘authority’ on your niche topic.
And if you pass that test, Google will index it, and allow thousands of people to find it. This can result in tons of quality prospects visiting your business website daily.
That said, Google can also be unforgiving. Depending on what you do, it can be “unpredictable.”
If Google changes its algorithm or makes the standards for a so-called “authority blog” higher and yours no longer fits within these standards, you may be out of luck. Of course, Google also does not tell you what that standard is, exactly, so it’s not as though you can adjust your own behavior accordingly.
What does that mean? Traffic can disappear just like that.
Fortunately, Web 2.0 is now on the scene, and it can be much more effective and much quicker than a search engine (even Google) in ensuring you get a lot of traffic. Blogs, therefore, mean that you as a business owner can take full advantage of Web 2.0.
David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale’s Hypnotic Marketing 2.0 bonus interview for the full report.
What does that mean? If David had simply sat back and waited for Google or another search engine to recognize him, he’d be getting less than half the traffic he’s getting at the present moment.
Sites such as Stumbleupon.com, OnlyWire.com and Digg.com let you share your blog posts and articles with millions of viewers with one simple push of a button.
In addition, these social bookmarking sites are free and can produce amazing results if you use them properly.
Regardless, there are some things you keep in mind before you submit blog content willy-nilly. How effective your blog is largely depends on those sites’ community members.
They act very much like a democracy. People can vote up your blog article, or they can vote it down. If enough people vote it up, it becomes highly visible, resulting in more traffic. It all depends on the quality of the content you provide.
If you blog with marketing in mind and you write things that really sound like ads or otherwise come across as very self-serving or otherwise scream “marketing,” people will run away. Advertising and marketing really have no place when you share content on the site. People don’t like to be sold “to,” so you shouldn’t try it.
Also, if it’s just plain boring, it won’t receive much love either. Make it interesting, funny, or engaging in some way. The trick is to tie your blog articles back into your product or service in someway. Creativity is key!
A great technique is to create articles based on the calendar. Holidays, events, and seasons can be very interesting topics to write about. Writing about things going on currently in the news is also very effective.
Dr. Joe Vitale wrote a blog article titled ‘Desperate Valentines’, and wrote 15 things you can do if you’re alone on Valentines Day. Once he launched it on February 14th and submitted it to Digg.com, he generated close to 20,000 unique hits to his blog.
The possibilities are endless, so make blogging a key component of your internet marketing.
To learn how more about how Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly, check out their bonus interview over at Hypnotic Marketing.
- Kale McClelland
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