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If you are an aspiring artist or maybe an experienced artist for that matter who would like to market your artistic works to a large segment of the population, the Internet is perhaps the perfect place where you can create your own online gallery. A good margin of artists will probably ask “is a virtual page really essential in our career?” In this digital age when most people are referring to the Internet to find various things that can help them achieve a more comfortable and easier life, having your own Internet page is probably the most efficient way to easily reach out to potential clients and employers without worrying much about time and distance. Showcasing your artworks via an artist page doesn’t have to be complicated nor expensive, and below are some basic steps you can follow to make a website that features your artwork portfolio.

To start with, you need to identify what you want your page to accomplish. For example, you may want to use it as an online extension of an existing physical gallery, or perhaps a virtual artwork store where you will display and sell your works of art. You can also use your page as a virtual resume where prospective employers can get a good overview of your education, accolades, experiences, and specialization. By identifying the main purpose of your page, it will not be difficult to make a website that will feature your artistry.

Decide on the right domain name for your landing page. If you have an existing physical gallery, try using its name as the domain name of your page so that your online clients will not be confused and it will be easier for them to locate you. Be sure that your chosen domain name is easy to understand and remember, and has not been used by other virtual pages.

Next, search for a page host where you will register your page’s domain name. Today, there are myriads of competitively priced hosting services on the Internet that offer a variety of tools that can greatly help you in making a professional-looking page. When possible, choose a hosting service that offers a good package deal, including easy-to-use templates, plenty of upload spaces, and step by step instructions on how you can optimize your page using blogs, banners, RSS feeds and traffic accelerators.

When you’re through choosing a hosting service and you have already registered your domain name, select a template that will best suit your page’s main theme. You won’t have a hard time doing this task since there are myriads of template options to choose from, and there is certainly something that will suit your page. Then, choose the best samples from your artworks that you want to feature in your new page. No matter what type of art you facilitate, be sure that you take high quality photos of your samples and then upload them on your virtual page with appropriate captions and selling prices.

When you make a website for your sample works, take the time to categorize them according to certain subjects so that your clients can easily find what they are looking for. For instance, you can develop a page intentionally for scenery, famous people, abstract arts, or animals. Also, in your page’s home, include a welcome note and brief overview about your specialization as well as your contact information. You can also add a comment section and messaging system in your page so that visitors can send you messages or suggestions.

If you intend to make a website where you will feature your artistic works, consider using a page builder that offers several useful tools. Look for a host that can provide you good and easy-to-use templates, plenty of upload spaces as well as step by step instructions on how to optimize your page. It is also in your best interest to utilize a domain name that is easy to understand and remember.

- Tem Balanco